As spring unfolds in San Diego, the seasonal blooms become the centerpiece of Art Alive, an annual art and floral exhibit that serves as a fundraiser for the San Diego Museum of Art, located in San Diego’s spectacular Balboa Park. This year’s event is returning April 11-14 for its 38th year, bringing lovers of art and flowers together over four days and a variety of related events. Once again, Green Fresh Florals + Plants is thrilled (and proud) to be providing the floral design and flower arrangements for the Art Alive Premiere Dinner and Bloom Bash as well as contributing a floral interpretation for the main exhibit. Plus, we will be back out front of the San Diego Museum of Art with our Green Fresh Florals + Plants Pop-Up Shop selling fresh flowers, hand-tied bouquets, succulent gardens, air plants, and more from our black and white striped tent.
Floral Interpretations of Art: The Main Exhibit
The Art Alive main exhibit consists of nearly 100 floral interpretations of masterworks of art on display in the museum’s main galleries. A who’s who of local floral designers and talented floral artisans are the creative force behind the floral interpretations on display. Weeks prior to the event, masterwork pieces are identified and matched with the volunteer floral artisan whose challenge is to use seasonal blooming flowers to craft floral interpretations of the artwork. The museum then collects the floral interpretations and puts them on display adjacent to the artwork that inspired the design for attendees to view, ponder and reflect on.
The highlight of the main exhibit is the floral design décor installation in the main rotunda entrance of the museum. This year, Los Angeles based designer Jennifer McGarigle, the force behind the Floral Art brand, will transform the John M. and Sally B. Rotunda. You can see a sneak-peak of what she plans to do here.
The Premiere Dinner: Supporting SDMA
While the main exhibit appeals to all, the Premier Dinner is the most exclusive event on the agenda for Art Alive weekend. The black-tie dinner is held inside one of the galleries of the SDMA and is “exclusively for Art Alive patrons and supporting sponsors. We love this event as we have provided floral design and arrangements over the last five or six years. Here are a couple of snapshots from the dinner last year. From all accounts, a hugely successful part of the Art Alive celebration so if you have the cash, and the passion to see the main exhibit before the crowds, join the elite patrons at the Premier Dinner. Like all of the Art Alive events, proceeds provide critical financial support for public programs, exhibitions, education, and community outreach.
Bloom Bash: Party for a Cause
It wouldn’t be Art Alive if there wasn’t a Bloom Bash, the ever-popular Friday night party that truly celebrates the San Diego Museum of Art and is a mainstay on the local arts fan’s calendar of must-attend events. For the last several years, Bloom Bash has been held in the SDMA sculpture garden and Panama 66 venue. Crowds attend Bloom Bash so there is no doubt you will bump into a friend or two enjoying the festivities. It is an evening of great food from a variety of local eateries, cocktails, and beer, art installations, performers and music for dancing the night away.
This year, Bloom Bash showcases the art of Monty Montgomery whose contemporary, geometric art uses color and abstract patterns and shapes to convey a bright, bold urban aesthetic. To complement the evening’s activities, SDMA commissioned artist Taped Metal Canvas by Dominic Fontana to apply custom artwork to a BMW I8 before the attendees very eyes. Dubbed the Bloom Bash Art Car, Fontana is known for his use of “steel (a BMW in this case), reflective adhesive materials and tape to create immersive works of art that transform with the interaction of the spectator.”
The Garden of Activities: Art and Fun for Kids
This year, Art Alive activities include programming for the entire family with the Garden of Activities geared for younger attendees including a “museum-wide flower hunt” as well as a children’s reading area and floral-inspired collaborative art project for everyone in the family to join in. Finally, Art Alive organizers are enlisting attendees in creating a collaborative 2D relief sculpture as well as encouraging attendees to contribute their own “paper flower masterpiece” to a collaborative mural. Free with admission to the Art Alive Floral Exhibition.
Art Alive: Capture the Spirit
We love Art Alive and not just because it is a wonderful celebration of spring and flowers. Rather, it is a fun collection of events designed to tailor to the various patrons of the SDMA that drives the ability of the museum to run its exhibits and educational programs throughout the year. Get your phone out and mark the dates: April 11-14 (it’s early this year) so you can join in the fun and floral celebration. Admission to the Art Alive Floral Exhibition is $25 for nonmembers, $5 youth (7–17), and free for SDMA members. It is hard to beat the price to experience this hallmark annual event. Why you’re at it, become an SDMA member.
We offer a few more pictures from Art Alive history. These pictures show the rotunda installation from 2017 when Green Fresh Florals + Plants owner and lead designer Carlos Franco was the featured SDMA Art Alive rotunda installation designer. And we take you back to 2014 for this profile of Carlos by the San Diego Union-Tribune when he was the SDMA rotunda designer for Art Alive in 2014.
Don’t forget to say hi to us at the Pop-Up Shop out front of the SDMA. We will have a great selection of fresh, spring blooms so let us make you a beautiful hand-tied bouquet to take home as a way to continue your weekend celebration of all this art and flowers.