About Carlos Franco & Green
Acclaimed San Diego florist Carlos Franco is the shopkeeper and creative director at Green Fresh Florals + Plants, San Diego's premier modern flower and plant shop located in Hillcrest. Inspired by his beloved grandmother Flora who surrounded him with plants and flowers from his earliest days, he developed a close connection to the trees and plants he grew up with. Her love for her grandchildren, passion for nature, rock collection, gardening, and their travels together to parks across California would instill in Carlos a deep and passionate connection to nature. A tattoo on Carlos' forearm is a permanent tribute in memory of his grandmother whose love and devotion planted the seeds of what would become Green Fresh Florals + Plants. His tattoo occasionally appears in the product photography shown on the store website.
Carlos traveled to Europe after he graduated and found work in a London flower shop. He would go on to train with the top florists in London and Paris before returning to San Diego to pursue his dream of opening his store. His European adventure provided the inspiration, training, and roadmap for the next chapter in his life. After collaborating for several years, Carlos opened Green Fresh Florals in its current location in July 2009. The store offers a contemporary environment showcasing his fresh, clean design approach and a curated plant and flower selection. In addition to providing same-day flower delivery, the recently remodeled and expanded Hillcrest store carries a curated selection of home decor, fashionable and unique plants, gifts, cards, candles, books, and wearables. Carlos takes pride in creating custom, hand-crafted flower arrangements, employing a knowledgeable staff, and delivering superior service for his customers.
Green Fresh Florals + Plants is San Diego's premier floral design resource for those seeking high quality, professionally designed, and custom made florals for their wedding or event. Carlos excels at delivering extraordinary floral designs for the clients who entrust him with their wedding or special event. From small intimate gatherings or large industry events, Carlos and his team of designers can transform any space into a living work of floral art. They are fortunate to partner with San Diego's top not-for-profit, corporate and residential clients including the San Diego Museum of Art, San Diego Natural History Museum (the NAT), Museum of Photographic Arts, Nordstrom, Extraordinary Desserts, Kettner Exchange and Westin Gaslamp.
Carlos has had the honor three different years to be the showcased floral artist tasked with designing and assembling the central floral installation at the San Diego Museum of Art for their annual floral extravaganza: Art Alive: Floral Interpretations of Art. He has been a contributing volunteer florist for Art Alive, which showcases floral interpretations of SDMA's masterworks of art, for more than 20 years.
Carlos and the Green Fresh Florals + Plants team have worked with some of the top international brands including Scott's Miracle-Gro, Volkswagen, Patron, Burberry, Gucci, Bloomingdale's, Kettle One, and Adobe. Carlos' work has appeared in the San Diego Union-Tribune, San Diego Magazine, San Diego Home and Garden Magazine, Biz-Bash, Exquisite Weddings, Modern Luxury, KPBS, KUSI, NBC 7/39, and CBS8. A portfolio of his event work can be viewed here while his wedding portfolio can be seen here.