About Carlos Franco + Green
San Diego florist Carlos Franco is the shopkeeper and creative director at Green Fresh Florals + Plants, San Diego's premier modern flower and plant shop located in Hillcrest.
Inspired by his beloved grandmother Flora who surrounded him with plants and flowers from his earliest days, he developed a close connection to the beauty of Mother Nature. His grandmother had a deep love for her grandchildren. She shared her passion for nature, including her penchant for collecting unique rocks as a memento of their trips together, traveling to parks across California and Arizona, which would instill in Carlos a deep and passionate connection to the larger environment of flora and fauna. A tattoo on Carlos' forearm is a permanent tribute in memory of his grandmother, whose love and devotion planted the seeds of what would become Green Fresh Florals + Plants. His tattoo occasionally appears in the product photography shown on the store website.
In his formative years, Carlos lived in Europe and found work in a London flower shop where the top florists trained him in London and later in Paris. His time in Europe provided Carlos with the inspiration, training, and roadmap for the next chapter in his life, returning to San Diego to pursue his dream of a store of his own. When he returned, Carlos worked for local floral shops in San Diego before breaking out onto his own. His first store in 2005 was a joint effort located in the East Village neighborhood of San Diego's gentrifying downtown. After collaborating for several years at that location, Carlos decided to move the store to Hillcrest and launch an entire retail operation to compliment his growing special event and wedding business. The doors of the Hillcrest shop opened in the current location on July 5, 2009.
Following the store opening, Carlos expanded the size with a remodel to create an exterior plant and garden patio in 2012. It was the same year that Green launched its online store at greenfreshflorals.com. In 2015, Carlos would re-brand Green with a more contemporary color palette, logo, and style. In 2018, the shopping experience improved after a remodel and expansion of the merchandise selection. In 2019, Green launched a redesigned website to expand the shopping opportunities for customers online.
The Hillcrest store offers a contemporary environment showcasing a fresh, clean design aesthetic and a large plant, flower, and gift selection. Green provides same-day flower delivery and free curbside pick-ups. Carlos takes pride in leading a team of creative floral designers and plant caretakers who provide excellence in customer service and high-quality flowers and plants.
Green Fresh Florals + Plants is San Diego's premier floral design resource for those seeking high-quality, professionally designed, and custom-made flower arrangements for their wedding or event. Carlos excels at delivering extraordinary floral designs for the clients who entrust him with their wedding or special event. From small intimate gatherings or significant industry events, Carlos and his team of designers can transform any space into a living work of floral art. They are fortunate to partner with San Diego's top not-for-profit, corporate and residential clients, including the San Diego Museum of Art, San Diego Natural History Museum (the NAT), Museum of Photographic Arts, Nordstrom, Extraordinary Desserts, and Westin Gaslamp.
For three years, Carlos has had the honor of being the showcased floral artist tasked with designing and assembling the central floral installation at the San Diego Museum of Art for their annual floral extravaganza: Art Alive: Floral Interpretations of Art. He has been a contributing volunteer florist for Art Alive, which showcases floral interpretations of SDMA's masterworks of art for more than 20 years.
Carlos and the Green Fresh Florals + Plants team have worked with some of the top international brands, including Scott's Miracle-Gro, Volkswagen, Patron, Burberry, Gucci, Bloomingdale's, Kettle One, and Adobe. Carlos' work has appeared in the San Diego Union-Tribune, San Diego Magazine, San Diego Home and Garden Magazine, Biz-Bash, Exquisite Weddings, Modern Luxury, KPBS, KUSI, NBC 7/39, and CBS8. You can view a portfolio of his event work and stay connected to all the happenings from the store on social media via Facebook, Instagram, or Twitter.